With over 10 years of experience, I've had the opportunity of designing and leading projects and teams at Alibaba Group and Xiaomi.
Scroll on to see my work.
I AM PEILING, A BRAND DESIGNER SPECIALISING IN STRATEGY-BASED CREATIVE SOLUTIONS THAT HELP MAKE YOU EVERYONE'S FAVOURITE BRAND.
ALIBABA GROUP FONTS_
Typography / art direction
ALIBABA X TOKYO 2020 OLYMPICS_
Brand strategy / brand identity
CYBER MULAN_
Brand identity
ANT GROUP RECRUITMENT_
Brand identity
EXPERIENCE WITH XIAOMI_
Brand strategy / brand identity / product launches
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EXPERIENCE WITH COAL_
Editorial design / art direction
EXPERIENCE WITH XIAOMI_
Brand strategy / brand identity / product launches
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EXPERIENCE WITH COAL_
Editorial design / art direction
STUFF I'VE WORKED ON
CONTACT
LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE •
LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE •
LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE • LET'S COLLABORATE! DROP ME A LINE •
WE ALL NEED A BIT OF FUN
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HAND LETTERING
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CHARACTER ILLUSTRATION
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FILM FESTIVAL
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INFOGRAPHICS
A self-driven creative problem solver,
I enjoy satisfaction in building teams from the ground up and have led design teams to drive large-scale launch projects during my tenure at Alibaba and Xiaomi.
I am most fulfilled when I grow as a creative individual. A fan of dance, I spend my free time perfecting my heels dance technique.
ABOUT
OUR PROJECTS
BRAND STRATEGY_
01
I can help drive growth by crafting a compelling brand story, identity, and message that resonates with your audience.
BRAND IDENTITY_
02
I craft brand identities that embody your distinct values. With collaborative efforts, we'll bring your brand to life in a captivating manner, setting you apart from competitors.
ART DIRECTION_
I transform written content into visually stunning and emotionally engaging experiences that I help my clients to capture the hearts and minds of their audience.
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EDITORIAL DESIGN_
I transform written content into visually stunning and emotionally engaging experiences that I help my clients to capture the hearts and minds of their audience.
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EVENTS & LAUNCHES
I help design and execute unforgettable brand experiences that raise awareness, generate buzz, and drive sales. Every detail is flawlessly executed, from ideation to the final experience.
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I can fuel your brand's growth with my expertise in crafting and defining a distinct brand identity, and delivering consistent messaging that resonates with your target audience.
I specialize in crafting distinct brand identities through strategic design, ideation, and execution. Let me help you grow your brand with an impactful and resonant visual identity.
With a keen eye for aesthetics and attention to detail, I provide guidance on visual direction, oversee the production process, to deliver compelling and impactful creative solutions for your brand.
I create captivating editorial designs that bring stories to life. With my expertise in crafting compelling visual narratives, I can enhance publications and corporate materials and elevate your brand.
I help design and execute unforgettable brand experiences that raise awareness, generate buzz, and drive sales. Every detail is flawlessly executed, from ideation to the final experience.
HOW I MIGHT HELP YOU
OUR PROJECTS
BRAND STRATEGY_
01
I can help you grow your brand by crafting a compelling brand story, defining a distinct brand identity, and delivering a consistent brand message that connects with your target audience.
BRAND IDENTITY_
02
I craft brand identities that embody your distinct values. With collaborative efforts, we'll bring your brand to life in a captivating manner, setting you apart from competitors.
ART DIRECTION_
I help clients create visually compelling and unforgettable brand experiences that drive business success.
03
EDITORIAL DESIGN_
I transform written content into visually stunning and emotionally engaging experiences that I help my clients to capture the hearts and minds of their audience.
04
EVENTS & LAUNCHES
I help design and execute unforgettable brand experiences that raise awareness, generate buzz, and drive sales. Every detail is flawlessly executed, from ideation to the final experience.